Execs and Accounts for June 7, 2002

High Road Communications has been named North American agency of record for PureEdge Solutions, a provider of XML e-forms. High Road will be responsible for driving public relations for PureEdge in its key markets of government and regulated businesses across North America. “High Road Communications has a solid reputation as an agency that delivers results,” said David Clark, director of marketing for PureEdge. “They have an excellent understanding of the challenges in communicating with e-government and enterprise business markets.”

Interactive agency Real Branding has launched a new tropical-themed Web site for Corona. The beer brand’s new online presence — visually integrated with themes present in its television ads — features video and gaming content, plus information about the brand. Visitors can even flick lime “football” wedges between Corona bottle “goal posts,” an act which is performed in a Corona TV spot. “We’ve created a highly interactive Web site that offers sun, fun and a virtual beach,” said Mark Silva, principal and founder of Real Branding. “Visitors start off on a beach setting and follow a path of their choice towards unique interactions.”

Saatchi & Saatchi has entered a strategic alliance with Bcom3 interactive agency Semaphore Partners (formerly NOVO/Giant Step) to expand its capabilities and provide clients with interactive solutions. Saatchi & Saatchi has pursued the relationship in order to bring its ideas to life in the digital space. “This outsourcing model makes a lot of sense in today’s competitive business environment,” said Mike Burns, Saatchi & Saatchi managing partner. “This relationship will bring our interactive capabilities to a new level.”

Affiliate ad network Commission Junction has signed numerous clients over the last six months. The list of companies and publishers that have recently joined its network includes New Line Cinema, KBToys, MSN, The New York Times, Prodigy and Earthlink.

For more breaking news on account action and executive moves, visit ChannelSeven.com.

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