More NewsExecs and Accounts for March 11

Execs and Accounts for March 11

Restoration Hardware taps an agency for creation of its new online identity; Deutsch LA makes a top hire in its Los Angeles office; and breatheinteractive scores a new client.

Restoration Hardware has tapped NextLeft to develop its new online identity. As part of a full-scale rebranding effort, NextLeft will create a new Web site and e-commerce platform for Restoration Hardware . Specifically, the interactive shop will redesign the site’s front-end graphics and user interface, as well as its information architecture.

Deutsch Los Angeles has appointed Michael Kadin as vice president, associate creative director. Kadin’s recent experience includes freelance work for Chiat Day, Hal Riney and Deutsch LA, where he worked on a Mitsubishi campaign. He has also held posts with BBDO West, Colby Effler & Partners and Team One Advertising. Kadin has developed campaigns for Pepsi , Polaroid, Earthlink and Nissan , among others.

breatheinteractive and Huey/Paprocki Advertising have been jointly selected by HomeBanc Mortgage Corporation to develop marketing and messaging plans for the lender’s 2002 marketing efforts. breatheinteractive will lead brand planning initiatives, and Huey/Paprocki will drive messaging platform development.

The agencies also work collaboratively with client Cysive, a mobile consultancy in Reston, Virginia.

Schering-Plough Animal Health has picked ad agency The Turnaround Team to develop and host a site promoting its Auriflush product — a new animal ear wash system that launched in January 2002.

The new site, which is slated to launch in March, is the latest Web marketing effort in a four-year relationship between the two companies. During that time, The Turnaround Team has developed Web sites, e-commerce platforms, ad campaigns and marketing strategies for the animal health products developer. These services included portal sites to complement the company’s bovine and swine product marketing efforts, an e-commerce site for the company’s HomeAgain microchip identification system, and the Schering-Plough Animal Health corporate site.

For more breaking news on account action and executive moves, visit ChannelSeven.com.

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