Execs and Accounts for March 19, 2003

MarketWatch.com has agreed to supply Knight Ridder/Tribune Information Services (KRT) with a selection of columns and breaking news stories for publication in approximately 300 newspapers that are served by the KRT news service.

The agreement includes a selection of columns from some of CBS MarketWatch’s popular writers, including Marshall Loeb on personal finance, Steve Kerch on real estate and Frank Barnako on the Internet. The deal marks the first time news from MarketWatch.com’s flagship site, CBS MarketWatch, will be syndicated to newspapers nationwide. To date, CBS MarketWatch stories have appeared in print in selected newspapers including The Financial Times and the San Francisco Examiner.

Jane Scholz, editor of KRT, said, “We are excited to welcome CBS MarketWatch as a KRT contributor. Their stories and columns are a great new asset for KRT’s customer newspapers. Their highly respected expertise and brand name will add depth and impact to newspaper business pages.”

Search engine marketing firm Fathom Online has hired Rob Middleton as executive VP of marketing. Most recently, Middleton was VP and account director at Grey Direct and national media director at SF Interactive. His marketing background also includes stints with BBDO/West and Goodby, Silverstein & Partners. He has managed online campaigns for Cisco, Yahoo, Morgan Stanley, Hewlett-Packard and Wells Fargo.

Robs exceptional agency experience — coupled with his expertise in search marketing — makes him one of the most qualified persons in the industry to build a bridge between the search engines and the agencies,” said Chris Churchill, president and founder of Fathom Online.

The PGA Tour has tapped Roska Direct as its consumer database partner. Under the deal, Roska Direct will create, develop and maintain the PGA Tour consumer database, also providing a range of direct marketing services. Roska will support the Tour’s vision of a more direct and customized relationship with its growing fan base.

“We chose Roska Direct because it demonstrates the strategic mindset needed to leverage the essence of our brand and create deeper relationships with our fans,” said Paul Johnson, VP of new media for the PGA Tour. “We’ll utilize its unique Roska e-Marketing Suite to develop our consumer database into a powerful marketing asset, and to help us stimulate direct-to-consumer programs and targeted marketing initiatives.”

Choice Media, an online advertising sales and service company, has won ad representation agreements with cardiovascular Web publishers HeartCenterOnline.com and HeartInfo.org. The two agreements will give Choice Media the largest cardiovascular-targeted audience on the Internet, the company said.

“Aggregating the largest online audience of cardiovascular patients is a key part of our strategy to offer healthcare marketers highly efficient, cost-effective campaigns,” said Ash Nashed, president and CEO of Choice Media.

For more breaking news on account action and executive moves, visit ChannelSeven.com.

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