Habeas has signed seven new email filtering solution providers to its Sender Warranted E-mail (SWE) service, which was developed to “help solve the issue of email over-filtering.” The new participants include Apache James, ESCOM, Group Mail, Spamcounterstrike, Spamfire, Spamnix and TMDA.
The service works by trademarking and copyrighting a unique set of lines, known as the warrant mark, which is embedded in the headers of outgoing email. “Warrant-marked” email will be recognized as legitimate by those ISPs and filters that have opted in to the Habeas service, a process also sometimes known as “white listing.” The Habeas SWE service is already recognized by spam filters such as SpamAssassin, Mailshell, Mail-Filters.com, iHateSpam, SpamBouncer and Cybersitter.
Canadian interactive agency ninedots has appointed Ken MacLean as director of its Nike and FedEx accounts and David Barclay as director of business development. MacLean has overseen creative work for brands such as Nestle, McDonalds and K-Swiss during stints at Symcor, Marketize and Cyberplex. Barclay was most recently associate director of business development for Modem Media.
Interactive marketer RareMethod has acquired 25 percent of Idea Machine, a Canadian strategic marketing and web development firm. Calgary-based Idea Machine counts Coca-Cola, Kellogg’s, Jones Apparel Group and Cadillac among its clients. The firm was also named one of the top 10 Canadian digital agencies for 2002 by Marketing Magazine.
For more breaking news on account action and executive moves, visit ChannelSeven.com.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more