Integrated marketing firm Euro RSCG Worldwide will use Atlas DMT’s Digital Marketing Suite for its third-party ad-serving and campaign-management needs. Euro has been an early tester of the Atlas Suite’s integrated rich media interaction reporting, designed to help agencies serve, track and measure the results of rich media campaigns through a single interface.
The rich media tools are designed explicitly for use with Macromedia’s Flash Multi-Tracking Kit, and also includes testing capabilities designed to catch execution problems before they become campaign issues.
“Atlas DMT is committed to quantifying the value of the online medium, as we saw when they were first to market with their GRP & Reach Forecaster tool,” said Ruth Stubbs, director of interactive media for Euro RSCG Circle. “They have [now taken] the first step in helping us measure the strong results rich media can provide for our brand advertising clients.”
Spring Street Networks, provider of online personals to Web publishers such as Village Voice Media, Boston.com, The Onion, Knight Ridder Digital and Nerve.com, has signed a multi-year agreement to make 24/7 Real Media’s Open AdStream Local its exclusive ad serving solution.
“We needed to find an ad-serving solution that would enable us to manage inventory across a wide range of partner sites and to target advertising placement based on our registration data,” said Chris McDonald, vice president of sales for Spring Street. “Open AdStream stood alone in this regard.”
Avalon Digital Marketing Systems has signed a letter of intent to sell some operating assets related to digital marketing services for large enterprise clients to Silverpop Systems. The companies intend to enter technology cross-sale and licensing agreements, but did not offer details.
“Silverpop is an ideal partner given their strong focus on email marketing to Fortune 500 and mid-market clientele,” said Robert Webber, Avalon’s President and CEO. “With Silverpop, our large enterprise clients can continue to receive uninterrupted service from a larger and better-financed entity.”
Although Avalon has experienced growth in some areas of its business, the company’s negative working capital position, general market conditions, and severe cash constraints have led to the need for immediate solutions. Specific terms of the transaction were not disclosed.
After the sale, Avalon will focus on software-based solutions for small business customers, primarily from its Utah-based operations.
Zentropy Partners has been awarded online duties for broadband communications company Cox Communications. Cox Communications’ online objectives are to redesign the existing Cox.com Web site, improve customer retention and move current off-line customers online.
As part of the site redesign, Zentropy said it would develop a global navigation consistent with Web pages for all local Cox cable systems, as well as create style guidelines to help Cox.com staff manage online consistency across the company. In addition to delivering the front-end features, Zentropy will advise Cox’s internal team on user experience architecture.
“We look forward to tapping into Zentropy Partners’ extensive experience in customer-friendly Web design to launch a new site that ensures a quality online experience for our customers,” said Patti Marciano, director of Web marketing and e-commerce for Cox Communications.
Online audience management firm Tacoda Systems has hired Paola Vecchiolla to the newly created position of strategic accounts manager. Vecchiolla was most recently a senior account executive with Groove Networks, prior to which she served as regional manager for New Era of Networks Inc. From 1990 to 1996 she was the national account manager for Sybase.
“As Tacoda gains traction as an essential solution to help media companies improve their revenue, we are expanding the breadth and depth of our sales force,” said Robert Tas, Tacoda’s VP of sales and marketing. “Proven sales talent like Paola will help us accelerate our growth and support of customers.”
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