More NewsExecs and Accounts for May 5, 2003

Execs and Accounts for May 5, 2003

Gardener's Supply Company implements HitBox; Responsys names Helen Roberts VP of engineering and operations; Crutchfield Corporation taps ProRanking.com to provide search engine marketing services

Gardening products retailer Gardener’s Supply Company has implemented HitBox, WebSideStory’s marketing analytics tool, to optimize its internal search engine process. Gardener’s is using the analytics tool to test the effectiveness of two different internal search engines on its site: one it built itself and one it outsourced. Additionally, the company uses HitBox Commerce to optimize product placement, streamline navigation and eliminate bottlenecks in the purchase path.

“HitBox gave us real-time feedback on which search engine generated the most revenue and which products and brands each one sold,” said Jeff Govoni, director of e-commerce for the Burlington, Vermont-based company. “It has quickly become an integral part of our decision-making process.”

Online marketing firm Responsys has appointed Helen Roberts VP of engineering and operations. Prior to joining Responsys, Roberts was executive VP in charge of operations for BenefitAmerica, where she built and managed the product development, client services and IT organization. She also served a stint at ADP, as VP of marketing and client services in the employer services division.

“With over 20 years of experience in customer relationship management and information technology, Helen’s vision and leadership will enable Responsys to rapidly bring to market and service the next generation of solutions for online marketers,” said Responsys CEO Howard Koenig.

Consumer electronics marketer Crutchfield Corporation has tapped ProRanking.com to provide search engine marketing services as part of the company’s overall Internet marketing and branding effort.

“After reviewing many search engine optimization firms, we decided to work with ProRanking.com,” said Alan Rimm-Kaufman, vice president of marketing for Crutchfield. “We look forward to great success in this important area.”

For more breaking news on account action and executive moves, visit ChannelSeven.com.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts