Execs and Accounts for November 13, 2002

DoubleClick has made two executive hires. John Healy, previously the senior vice president of sales at DoubleClick’s Abacus division, will now assume the role of senior VP of global sales. Prior to joining Abacus, Healy was executive vice president of the direct marketing solutions division of Equifax. He also held senior roles at Advo, Pepsi-Cola and Johnson & Johnson.

In addition, DoubleClick has hired Joseph LaManna as VP of North American sales, reporting to Healy. LaManna will direct sales and account management activities for the company’s publisher, marketer and agency divisions. He was most recently VP of global sales at Register.com.

“As our business continues to move in the direction of working with customers on multiple levels, it is increasingly important that our sales and account management team has a proven history of solution selling, as demonstrated by both Healy and LaManna’s background,” said David Rosenblatt, president of DoubleClick.

24/7 Real Media has hired five executives. The new management team now includes Ari Bluman, vice president of direct solutions, formerly of NowMarketing; Jerome Fitzgibbons, VP of site acquisition and inventory control, from Vivendi/Universal’s GetMusic.com; Victor Golio, VP of East Coast sales, from Next Jump; Derrick Horner, SVP and associate general counsel, from Source Media; and David Perlman, director of engineering, from SkyFire Technologies.

David Moore, 24/7 Real Media’s chairman and CEO, said, “The addition of these five impressive individuals to our company strengthens our management team and will help us attain the growth we have mapped out for the coming quarters. All five bring a tremendous breadth of relevant experience to our company and we are delighted to welcome them aboard.”

Separately, 24/7 Real Media renewed its client relationship with Register.com. The domain host said it decided to continue use of 24/7’s Open AdStream for ad serving after an internal review.

“Although we reviewed other solutions, 24/7 Real Media offers outstanding customer service that stands out above the rest,” said Norman Silverberg, director of advertising for Register.com.

E*Trade Group has elected Pamela Kramer as chief marketing and media officer. Kramer most recently led E*Trade Financial’s media and content initiatives, which focus on expanding the company’s audience and delivering a richer customer experience. She also led the effort to develop the division’s activities beyond trading into content and information, both online and through traditional media channels. Further, Kramer drove the design and development of the company’s first commercial Web site and has since successfully led the delivery of five versions of the its online presence.

Prior to joining E*Trade, Kramer was a co-founder of an educational software company. She also held marketing positions at Storm Technology, the University of Rochester, and Salomon Brothers (now Salomon Smith Barney).

“Pam will play an integral role in further developing the company’s comprehensive financial services solution and building the E*TRADE Financial brand to communicate our value proposition,” said Christos Cotsakos, chairman of the board and CEO of E*Trade Group.

The Weather Channel has named Lyn Andrews president of advertising sales. Andrews will oversee and have leadership responsibility for the ad sales functions of The Weather Channel and weather.com, including strategic marketing to the network’s advertising trade constituency. In her most recent role, she was president of consumer health for WebMD. She also served as president of ABC Radio Networks from 1997 to 2000.

Forsythe Technology has named Stacey Reineking director of corporate communications, a newly-created post. Reineking comes to Forsythe from digital marketer B2BWorks, where she served as senior director of marketing and PR. Before that, she managed media relations for America’s Second Harvest, the nation’s largest charitable hunger relief organization.

“Stacey brings a wealth of business-to-business marketing and public relations expertise to Forsythe,” said Sally Buchanan, Forsythe’s VP of marketing. “We are confident her skill set and experience will help us shape Forsythe’s corporate positioning as we continue to grow our business.”

For more breaking news on account action and executive moves, visit ChannelSeven.com.