More NewsExecs and Accounts for November 8, 2002

Execs and Accounts for November 8, 2002

Wimbledon uncorks more comprehensive site; MoreVisibility.com signs on operations director; and Yesmail is to represent new B2B list.

The Wimbledon Wine Company, which sells and markets estate wine brands from California and New Zealand, has launched a new Web site at www.wimbledonwine.com. The new Web site provides information about the brands and wines in the company’s portfolio, including winery history, wine information, press and awards, and trade tools. These trade tools include online downloads of brand and wine information, the ability to view and order point of sale/collateral materials, as well as key contact information. For consumers, the site will allow direct sales of wines in the portfolio, listings of local retailers.

The company’s portfolio includes California’s Godwin Family Vineyards, Huntington Wine Cellars, Hahn Estates, Smith & Hook Winery, HRM Rex Goliath Wines, Mendelson Dessert Wines, Jessie’s Grove Winery, Mettler Family Vineyards, and New Zealand’s Kathy Lynskey Wines, Ltd.

Search engine optimization and marketing company MoreVisibility.com has named Paula Beaudoin as director of operations. Before joining MoreVisibility.com, Beaudoin was a service introduction leader and operations manager for Nortel Networks. Prior to Nortel, she was with Accenture, Chubb and American Express.

“Paula’s extensive management experience will be a great benefit to MoreVisibility.com as we continue to grow and expand to serve our clients,” said Andrew Wetzler, president of MoreVisibility.com.

MoreVisibility.com represents clients including Toyota, GoArmy.com, Metropolitan Museum of Art, Omaha Steaks, Ace Group, Chase, and Unisys.

Yesmail has inked a deal to represent the Forbes.com email list, expanding its Yesmail B2B Network for customer acquisition. The addition strengthens Yesmail’s capabilities in several sought-after demographics, including C-level executives, high net worth individuals, and business decision makers. The list includes targeting options for each member profile which includes both personal and business demographic information, such as job title, industry, income, and geographic area.

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