Execs and Accounts for September 10, 2004

24/7 Real Media hired Jeff Marcus as senior VP of technology solutions. Marcus succeeds Tony Schmitz, who was promoted to director of worldwide tech solutions. Schmitz also takes a seat on the company’s board.

Marcus joins 24/7 Real Media from Mirror Image Internet, where he was VP of streaming media. Earlier, he led global networking for DoubleClick and KPMG.

New worldwide technology head Schmitz was a founder and CEO of Insight First, a New York-based Web analytics player 24/7 Real Media acquired last year.

Streaming Media Inc. is using Mirror Image Internet’s content delivery network to power a new audio and video portal.

The new site contains six years of archived sessions and keynotes from the Streaming Media East and West conferences. Approximately 500 audio and video clips feature a roster of speakers including Sam Donaldson, Bill Gates, Steve Jobs and Steve Ballmer. Mirror Image is delivering the files in Windows Media format.

“While there were many providers who could deliver the content for us, we selected Mirror Image for the capacity of its global network and reliable delivery capabilities,” said StreamingMedia.com Editor Eric Schumacher-Rasmussen.

Maritz Inc. tapped SEM firm Oneupweb to handle its organic and paid search marketing efforts. The incentive travel and marketing research firm will look to Oneupweb for promotion of several of its business units.

“Oneupweb clearly identified how they could meet our lead generation goals,” said Laura Carter, director of corporate Web services for Maritz.

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