Execs and Accounts for September 16, 2002

Search provider Google has appointed Christopher Theodoros to lead advertising agency relations worldwide. A veteran of broadcast and interactive advertising, Theodoros joins Google from DoubleClick, where he served variously as VP of global marketing strategies, VP of international sales and VP of sponsorship sales. Before DoubleClick, he was VP of key accounts for the radio group at Katz Media Corporation.

In his new role, Theodoros will develop and implement Google’s strategic policy for the advertising agency community. Specifically, he will direct Google’s relationships with traditional and interactive agencies, direct marketing, promotional marketing, and search engine optimization and marketing companies.

Online marketer High Voltage Interactive has opened an office in New York City to support the growth of its business. The new office will focus on sales, business development and account management efforts and will be managed by Jeremy Dalnes, who has relocated from the company’s headquarters in San Francisco to fill the position.

“Our expansion into New York helps us penetrate a market that is ripe for interactive marketing services such as ours,” said Paul Epstein, co-founder of High Voltage Interactive. “The new office furthers our expansion strategy as we continue to bring our ROI-driven solutions to businesses throughout the country.”

Additionally, the company has hired Sabrina Mehrok as new media director. Formerly of TBWA/Chiat/Day, Mehrok will work in San Francisco, researching advertising venues, negotiating media placements, and analyzing campaign results.

Agency.com has launched a new site for financial services firm American Skandia. The redesigned site interface supports communications with both investors and the investment professional.

For the investor, Agency.com organized investment needs in terms of life stages, allowing users to select pathways addressing their needs to grow their capital, prepare for college, plan for retirement, and protect their wealth. The new Web presence also uses email notifications, customer self-service accounts, and market information.

“The redesigned site represents an opportunity to rebuild the American Skandia information architecture based on the organizing framework and theme of customer needs,” said Lori Allen, vice president of e-marketing for American Skandia.

Digital marketing agency Sharpe Partners has been tapped by Aramark, an outsourced services company, to handle interactive marketing for its convention and tourism services. The assignment will initially focus on the 14 National Park destinations Aramark manages (including Lake Powell, Denali National Park & Preserve and Ellis Island), with Sharpe Partners providing online strategy, media buying, and creative development.

“Sharpe Partners’ expertise in strengthening brands online is critical in today’s business environment as more and more consumers are turn to the Internet for information and purchases,” says Joseph DiVincenzo, VP of marketing convention and tourism services at Aramark.

Aramark joins ExxonMobil, Fuji Photo Film and The Minute Maid Company in Sharpe Partners’ portfolio of major corporate clients. Terms of the account assignment were not disclosed.

For more breaking news on account action and executive moves, visit ChannelSeven.com.

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