eBay assigns digital account to Digitas, according to a source. AdAge first reported the story, noting the account includes digital media and creative. Organic and Swirl were the other pitch finalists.
180LA president named global CEO. Michael Allen, managing Partner 180 Los Angeles, will continue to oversee that location while also leading the agency’s global growth efforts including through its other outpost in Amsterdam.
British Airways taps OgilvyOne. Agency will be global lead for digital ads, according to a report by Campaign. SapientNitro and AKQA also participated in the review.
Pandora makes sales hires. Tommy Pizzo, most recently with BrightRoll, joins as regional VP of East Coast sales, based in New York. Brian Colbert, previously with ESPN, will be VP of mobile ad sales. Brian Mikalis was promoted to SVP of monetization and mid-market sales. He was previously in charge of managing Pandora’s “discretionary” ad inventory.
Global CEO Jean-Phillipe Maheu has left Publicis Modem, says AgencySpy. According to the post, the global leadership job has been eliminated, and offices will now report to regional CEOs.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.