Affiliate marketing, a vital component of the digital marketing realm, operates on a performance-based model where affiliates earn commissions by prom...
View articleDiversity marketing is a strategic approach that values and reflects the diverse cultures, values, and experiences of people across various demographi...
View articleThe success of Memecoins is propelled by user-generated content, with communities playing a pivotal role in their promotion through meme creation and ...
View articleLoyalty programs, pivotal to customer engagement, have evolved from simple punch cards to sophisticated, tiered systems offering diverse perks and rew...
View articleUnderstanding the relationship between language and thought is crucial for successful global marketing campaigns. Marketers should consider delving in...
View articleLinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform fo...
View articleAlphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and ...
View articleConsumers' attention spans have shrunk to 8 seconds in 2024. Marketers must adapt with short, impactful messaging, captivating visuals, and strategic ...
View articleThe Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals...
View articleWhile calling out rival brands in marketing can yield positive results, it is not a one-size-fits-all solution. There are limitations and potential dr...
View articleSnapchat's new campaign, "Less Social Media, More Snapchat," repositions the platform as a private messaging service, distancing it from traditional s...
View articleHow can we ensure our marketing strategies are accessible? It starts with understanding the basics of digital accessibility. Read More...
View articleIn today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...
View articleIn the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...
View articleGoogle Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digita...
View articleIn today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, ...
View articleHistorically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the...
View article[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...
View articleA column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read More...
View articleA monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...
View articleA monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...
View articleIf 2022 was the breakout, 2023 is about breaking in and navigating real-time challenges, here is a roadmap to help you strategize Read More...
View articleIt doesn’t kill us – it makes us stronger Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleA volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effec...
View articleHow to set up ads and campaigns to gain a large and engaged audience on TikTok for optimum results for your brand Read More...
View articleWhile building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...
View article