Eyeblaster IPO Filing Shows Steady Profits, But Stalled Growth

SEC filing reflects profitability, but competition threatens.

Back in October 2008, Eyeblaster filed for an initial public offering, but backed out because of the deteriorating environment for tech IPOs. Now it’s trying again.

In its SEC filing yesterday, the company’s financial report shows steady profits with considerable cash on hand.

Over the past three years, Eyeblaster’s annual revenue has climbed slightly – growing from $44.7 million in 2007 to $63.8 million in 2008, and then stalling in 2009, when it reached only $65 million.

Meanwhile the company is spending aggressively on sales and marketing. Its investment in that area grew from $23.5 million in 2007 to $36.5 million in 2009 – a rise of $13 million or 55 percent. Yet it’s remained profitable, with $8.2 million in net income in 2009.

Notably, Eyeblaster says it has no debt and has about $34.6 million in cash on hand.

CEO and President Gal Trifon’s compensation was valued at $964,332 last year, a combination of salary, stock option awards, and other payments. Compensation for other top execs included: Joe Girling, general manager of international ($593,470) and CFO Sarit Firon ($497,904).

Eyeblaster’s filing rattles off a long list of competitors, including Google-owned DoubleClick, Microsoft-owned Atlas, Gannett-owned Pointroll, Eyewonder, and ValueClick’s MediaPlex, as well as Web analytics vendors.

“Google and Microsoft have significantly greater name recognition and greater financial, technical and marketing resources than we do,” Eyeblaster stated. “Microsoft also has a longer operating history and more established relationships with customers.” The filing went on to note that both companies have an easier time attracting and retaining customers.

In 2009, Eyeblaster said 7,000 brand advertisers and 3,350 media agencies in 55 countries had used its products.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource