Eyeblaster Serves Up Publisher Specs
A new database of publishers' rich media specifications is intended to save time and reduce workflow for agencies.
A new database of publishers' rich media specifications is intended to save time and reduce workflow for agencies.
Eyeblaster has added a creative spec database to its rich media ad management platform, enabling agencies and advertisers to quickly check their outgoing campaigns against publishers’ ad specifications.
The new database, which Eyeblaster describes as the first of its kind, compiles rich media creative specifications for hundreds of Eyeblaster-enabled publishers. Media buyers and creative types can rapidly access any given publisher’s available ad formats, including dimensions, file sizes, and types of interactivity.
Using the upgraded platform, dubbed version 5.5, media planners can also conduct what an Eyeblaster spokesperson described as “lowest common denominator” searches of acceptable ad parameters on every site they hope to include in a media buy. If agencies know their site buys in advance, they can easily determine how few (or how many) creatives they’ll likely have to produce for a campaign.
“Instead of having 20 sites and 20 creatives, [an agency] may find they only need three creatives,” said Corey Kronengold, Eyeblaster’s communications manager.
The result, according to Eyeblaster, will be big time savings and a reduction in email and telephone back-and-forth between publisher, agency and advertiser.
“Using Eyeblaster’s creative spec database will save our media, creative, and delivery team time in trying to compile and cross-check creative specs for large campaigns,” said Jully Hong, media operations specialist at Digitas.
Other features in the new platform include weighted algorithms that let agencies more easily test multiple creatives in a single site buy, and offline ad demos that mimic the appearance of an ad on a given Web site.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article