More NewsEyeblaster’s Answer to PointRoll Included

Eyeblaster's Answer to PointRoll Included

Through a new program called EyeNet, Eyeblaster is incentivizing publishers to sell its formats, a la PointRoll's included network

Through a new program called EyeNet, Eyeblaster is incentivizing publishers to sell its formats, a la PointRoll’s included network. From the release:

EyeNet’s preferred publisher partners will be comprised of the online industry’s leading rich media adopters. They will receive pricing incentives and a full suite of publisher products and services designed to answer their rich media sales needs. Additionally, preferred publishers will receive dedicated support from Eyeblaster’s worldwide sales and marketing team.

Agencies will benefit from EyeNet by receiving an all inclusive media cost that does not segment rich media serving fees Another benefit for agencies will be access to EyeNet’s vertical lists to simply and effectively target their campaigns. EyeNet’s verticals were created to help agencies determine which category of ‘preferred’ publishers to select when planning a media buy.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

6d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts