MediaVideoEyeview Delivers Personalized Video Ads to Connected TV Devices

Eyeview Delivers Personalized Video Ads to Connected TV Devices

Eyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consumer.

Video solution provider Eyeview is bringing personalized video ads to connected TV devices like Roku and Microsoft’s Xbox.

By serving ads through video ad exchanges compatible with smart TVs, Eyeview says it can give brands the reach of a TV ad while delivering custom ad creative that is more relevant for each consumer.

The ads will appear across all broadcast and cable networks available on Roku and Xbox devices, including A&E, CBS, FOX, MTV, PBS, Showtime, and TED.

Eyeview says its technology combines detailed audience data with targeting, programmatic ad buying, and an intelligent advertising creative engine that can develop thousands of personalized ads for each campaign. This enables brands to deliver highly customized messages to an addressable audience, the company says.

In addition, Eyeview says this marks the first time that “this level of personalized digital video advertising will be available on the big screen.”

“The convergence of television and digital video provides brand marketers with new channels to reach addressable audiences at scale,” says Eyeview chief executive Oren Harnevo in a statement. “Connected TVs represent the future for how consumers will watch television and our technology is fundamentally transforming the way ads are created for television by delivering personalized brand messages to the big screen.”

As part of the connected TV product, Eyeview says it can also use smart device targeting to serve messages that have been optimized according to the device, location, and time of day. A consumer could receive one type of message when researching products on their PC, such as promotional product information, and another one designed for their mobile device when they are near the retailer, such as a coupon to drive them directly in the store, Eyeview says.

Related Articles

What makes videos effective on Twitter?

Social What makes videos effective on Twitter?

11m Tereza Litsa
The online video metric all marketers should focus on in 2017

Analytics The online video metric all marketers should focus on in 2017

12m Rebecca Sentance
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
How to build a successful digital video strategy in 2017

Marketing How to build a successful digital video strategy in 2017

1y Tereza Litsa
How to take advantage of Facebook's focus on longer videos

Social How to take advantage of Facebook's focus on longer videos

1y Tereza Litsa
Why 2017 is set to be the year of the video

Media Why 2017 is set to be the year of the video

1y Andy Morley
First Party Data is Integral to Breathing New Life Into TV

Analytics First Party Data is Integral to Breathing New Life Into TV

1y Erin Madorsky
NFL revises its short-sighted social media policy

Media NFL revises its short-sighted social media policy

1y Al Roberts