EyeWonder Grabs Cologne-Based Vendi

Video and rich media ad vendor EyeWonder has acquired a Germany-based firm with a similar suite of services, and has expanded its presence in the U.K. and Ireland. Under the deal, vendi interactive will change its name to EyeWonder and serve as a jumping off point for further European expansion, EyeWonder said. Co-founder Ken Gitzen stays on as MD of EyeWonder in Germany.

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