Facebook Ad Prices Rose 40 Percent in Q1
Advertisers are investing more in Facebook ads, according to Efficient Frontier.
Advertisers are investing more in Facebook ads, according to Efficient Frontier.
The average price of cost-per-click ad placements on Facebook was 40 percent higher in Q1 2011 than it was during Q4 2010, according to data from Efficient Frontier.
The search and display ad management platform provider said ad prices on the social network have been increasing consistently over the past three quarters, indicating that advertisers are finding “tremendous value” from the platform and therefore investing more heavily in it.
“The marketplace is still relatively new, so we’re seeing strong demand from our customer base,” Efficient Frontier CEO Justin Merickel told ClickZ. “Advertisers are finding areas that are successful for them and wanting to own those niches. They’re stepping up their spend in order to do so,” he added.
According to Efficient Frontier, growth in Facebook ad prices looks set to increase at a similar rate in the second quarter of the year, growing at a rate of around 50 percent, quarter-over-quarter.
On a year-over-year basis, Merickel predicted advertisers will double the amount they invest in Facebook’s ad products, though he warned of possible volatility in what remains an immature market.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceSocial media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleAmerican Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...
View articleCompetition is rife for mobile app developers, and many spend significant sums of money driving installs of their apps. The world’s largest soci...
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View articleSome brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is th...
View articleWith so much user data, how does Pandora apply that to better user experiences? It asks people what they like, taking insights from its 50,000-person ...
View article