Ads on Facebook reached almost two thirds of U.S. Internet users in September, according to data from comScore. The online measurement company estimates 62.4 percent of all U.S. users were exposed to Facebook ads over the course of the month.
Struggling rival network MySpace reached almost a quarter of U.S. users, at 24.3 percent, and ads on LinkedIn.com reached 6.1 percent.
Despite the fact Twitter continues to expand its own ad offerings, sponsored activity on the site was viewed by just 3.2 percent of U.S. users during September, comScore estimates, representing around 5 percent of the reach of Facebook ads in September.
Instagram marketing is becoming more interesting with the introduction of its own tools, but we may still feel the need to use further platforms for more detailed insights, management, curation, monitoring.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
With so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a community around your blog.
You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consistency to succeed in your social efforts.