Coca-Cola, Skechers, Pepsi, and Samsung Mobile are running Facebook ads today to increase their chances of claiming the top spot on the USA Today-Facebook Super Bowl ad meter. Consumers can vote until 6 p.m. EDT and results will be announced four hours thereafter.
The brands’ ads direct users to their Facebook pages. Once there, people can rate the TV spots from one to five stars via an app. Here’s a sampling of ads spotted Facebook today:
USA Today launched its Super Bowl ad meter in 1989 as a live response consumer panel to the big game’s TV spots. By the end of Super Bowl Sunday, it historically crowns a “most popular ad” based on the panel. This year, 300 volunteers took part in the focus group, and Doritos received the top score.
This year marks the first time Facebook has entered the mix, creating a large new channel where online viewers can have their say. The extended voting also helps brands get more attention for their Super Bowl XLVI efforts.
But Super Bowl advertisers are using Facebook for more than votes. Coke is using a sponsored poll to conduct consumer research for its CokePolarBowl.com effort. The soda brand had animated versions of its 90-year-old polar bear mascots reacting to the game in real time on Facebook.
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.