Facebook Continues Strong International Growth

Having announced the registration of its 500 millionth user in May, Facebook is still growing its international audience rapidly, ranking as the primary social networking service in India for the first time in July and tripling its audience in Mexico, year-over-year, according to data from comScore.
           
According to the online measurement firm, Facebook overtook Google’s Orkut network for the first time in July, attracting an audience of 20.8 million unique users compared with  19.8 million unique users for its competitor. Year-over-year, Facebook therefore attracted 179 percent more users in July 2010 than it did in the same month 2009.

Meanwhile in Mexico, Facebook more than tripled its audience in the twelve months ending July 2010, attracting 11.6 million unique users, and representing growth of 209 percent, year-over-year. By comparison, Microsoft and Google sites grew 31 percent and 27 percent, respectively, over the same period.

Top Social Networking Sites in India, July 2010 vs. July 2009
  Total Unique Visitors (000)
Property July 2009 July 2010 Change (%)
Social Networking Audience 23,255 33,158 43
Facebook.com 7,472 20,873 179
Orkut 17,069 19,871 116
Bharastudent.com 4,292 4,432 3
Yahoo Pulse N/A 3,507 N/A
Twitter.com 984 3,341 239
LinkedIn.com N/A 3,267 N/A
Zedge.net 1,767 3,206 81
Ibibo.com 1,562 2,960 89
Yahoo Buzz 542 1,807 233
Shtyle.fm 407 1,550 281
Source: comScore 2010

 

Top Internet Properties in Mexico, July 2010 vs. July 2009
  Total Unique Visitors (000)
Property July 2009 July 2010 Change (%)
Total Audience 15+ 13,587 16,469 21
Microsoft Sites 12,327 16,179 31
Google Sites 11,977 15,202 27
Facebook.com 3,761 11,623 209
Yahoo Sites 7,839 9,064 16
Wikimedia Foundation Sites 4,440 5,477 23
Source: comScore 2010

 

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