Data firms are on alert. Senator Jay Rockefeller of West Virginia yesterday sent requests to nine data firms including Acxiom and Facebook partner DataLogix, asking them to provide detailed information on the consumer data they collect, which firms they’ve sold it to, and how it’s used. Rockefeller is one of many legislators who have proposed privacy bills that could affect how advertisers collect and employ data.
“Because consumers are now able to conduct nearly all of their daily business online, an unprecedented amount of personal, medical and financial information about them can be mined, collected, and sold,” wrote the Democrat in letters sent to Acxiom, Datalogix, Epsilon, Equifax, Experian, Rapleaf, LexisNexis owner Reed Elsevier, Spokeo and Transunion.
Facebook began partnering with data matching firm DataLogix about a year ago to help measure the impact of Facebook ads on in-store sales. The relationship garnered attention recently through a Financial Times story that spawned questions regarding Facebook user privacy.
Absent from Rockefeller’s list were firms that specialize in voter file data used by political campaigns and organizations, such as Aristotle, Catalist and NGP Van. Also not included are digital data and audience targeting firms such as BlueKai, Exelate and Lotame.
Rockefeller, who proposed his Do-Not-Track Online bill in 2011, suggested in his letter that, “An ever-increasing percentage of [consumers’] lives will be available for download and the digital footprint they will inevitably leave behind will become more specific and potentially damaging, if used improperly.” Rockefeller cited data breaches that have occurred in recent years, and stressed “the need for both the Congress and the American people to better understand what consumer information is being collected and stored.”
The Chairman of the Senate Commerce Committee, Rockefeller noted in his missive that answers to his questions about the information that data firms collect and monetize “remain elusive.”
Once his November 2 deadline for responses rolls around, he may still find those answers hidden in the shadows. The Senator asked the data firms to list the private and government sources of information they have received since January 2009 – including the contracts and terms. In addition, the data firms were asked to describe the methods used to gather data, how that data is linked to specific consumers and their devices, and to list each product or service offered to third parties that employ the consumer data they sell.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.