Facebook Doubles Audience Year-on-Year, MySpace Continues Decline

U.S. unique monthly visitors to Facebook grew 96.5 percent between January 2009 and January 2010, with over half the U.S. online population visiting during the course of the month, according to data from comScore.

By contrast, visits to MySpace dipped 23.5 percent in that period, with 27.7 percent of users accessing the site during the month of January. That represents a loss of almost a quarter of its unique audience over the past 12 months.

Twitter’s Web site grew its traffic by over 800 percent in the same period, but started from a much smaller base. In addition, comScore only tracks traffic to the Twitter.com Web site, and excludes activity on the network via third-party applications such as TweetDeck, which are believed to account for a large portion of its use.

U.S. Visitors to Social Networking Sites Jan 2009 vs. 2010
Domain U.S. Unique Visitors, Jan 2009 (000) U.S. Unique Visitors, Jan 2010 (000) U.S. Audience Reach, Jan 2010 (%) Growth in Unique Visitors (%)
Total Internet 191,863 208,940 8.9
Facebook.com 57,232 112,442 53.2 96.5
MySpace.com 75,639 57,828 27.7 -23.5
Twitter.com 2,604 21,785 10.4 836.6
Source: comScore 2010

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