Facebook Draws More Video Viewers Than Hulu

Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen.

Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. YouTube topped the chart with more than three times as many unique viewers as Vevo and Yahoo.

In all, the measurement firm tracked 164.4 million unique U.S. video viewers streaming around 18 billion videos, and spending almost five hours on average watching video across devices.

Top Online Video Destinations by Unique Viewers (September 2011, U.S.)
Video Brand Total Unique Viewers (000)
YouTube 126,466
VEVO 39,484
Yahoo 35,049
Facebook 31,226
MSN/WindowsLive/Bing 24,759
AOL Media Network 21,674
Hulu 20,523
The CollegeHumor Network 18,785
ESPN Digital Network 17,304
CNN Digital Network 10,172
Source: Nielsen, 2011

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource