Facebook Draws More Video Viewers Than Hulu

Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. YouTube topped the chart with more than three times as many unique viewers as Vevo and Yahoo.

In all, the measurement firm tracked 164.4 million unique U.S. video viewers streaming around 18 billion videos, and spending almost five hours on average watching video across devices.

Top Online Video Destinations by Unique Viewers (September 2011, U.S.)

Video Brand

Total Unique Viewers (000)
YouTube 126,466
VEVO 39,484
Yahoo 35,049
Facebook 31,226
MSN/WindowsLive/Bing 24,759
AOL Media Network 21,674
Hulu 20,523
The CollegeHumor Network 18,785
ESPN Digital Network 17,304
CNN Digital Network 10,172

Source: Nielsen, 2011

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