Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. YouTube topped the chart with more than three times as many unique viewers as Vevo and Yahoo.
In all, the measurement firm tracked 164.4 million unique U.S. video viewers streaming around 18 billion videos, and spending almost five hours on average watching video across devices.
|Top Online Video Destinations by Unique Viewers (September 2011, U.S.)|
|Total Unique Viewers (000)|
|AOL Media Network||21,674|
|The CollegeHumor Network||18,785|
|ESPN Digital Network||17,304|
|CNN Digital Network||10,172|
Source: Nielsen, 2011
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will expand its pre-roll video ad product to live and replay Periscope streams.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.