Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. YouTube topped the chart with more than three times as many unique viewers as Vevo and Yahoo.
In all, the measurement firm tracked 164.4 million unique U.S. video viewers streaming around 18 billion videos, and spending almost five hours on average watching video across devices.
|Top Online Video Destinations by Unique Viewers (September 2011, U.S.)|
|Total Unique Viewers (000)|
|AOL Media Network||21,674|
|The CollegeHumor Network||18,785|
|ESPN Digital Network||17,304|
|CNN Digital Network||10,172|
Source: Nielsen, 2011
GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest share of that 12-figure pie (41%), digital's share will grow from 31% to 33%.
Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person.
Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?