Digital TransformationRetailFacebook Goes Back to School With Eddie Bauer, Tiger Direct, and Newegg.com

Facebook Goes Back to School With Eddie Bauer, Tiger Direct, and Newegg.com

The social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative.

Facebook is going back to its college roots with today’s launch of a “Universities on Facebook” page. According to the Palo Alto, CA-based company, the page will help college-based organizations publicize events, distribute information, and foster school spirit.

The social site has partnered with 10 retailers to kick off the initiative, while attempting to draw the college crowd in during the heart of Back-To-School shopping season. The following brands are either offering 20 to 25 percent discounts or $10 to $25 off a purchase: Eddie Bauer, Tiger Direct, Modcloth, Newegg.com, Football Fanatics, CustomInk, Alice.com, BingNation, Utrecht Art, and Coveroo. The special offers run anywhere from two to five weeks.

fbuniversities1

When users visit the universities page on Facebook, they can click a “Deals” tab to access those offers. They can also share each deal via the news feed with their friends. (See the image on the right.)

Facebook was launched as a Harvard-based social networking site in 2004 before becoming the largest social networking site with 500 million users. This university page suggests the company has designs on becoming a major online platform for college marketing.

It comes with four sections highlighted by tabs. Via a “Press” tab, the page is designed to help college newspapers use Facebook as a content distribution channel. According to Facebook, the “Community” tab will aid college groups, dorms, clubs, and classes in organizing activities and events.

A “Sports” tab will encourage sharing of athletics schedules while letting users create stores, sell tickets, and post comments in real time. Lastly, a “Student Government” tab will aim to help student governments communicate with the student body while promoting events.

Context Optional helped build out the Facebook “Deals” page, according to a spokesperson for the San Francisco-based social media agency.

Related Articles

Facebook targets eBay, Craigslist with Marketplace but falls way short

Ecommerce Facebook targets eBay, Craigslist with Marketplace but falls way short

1y Al Roberts
Social media marketing spend has surged over the years, but falls short of estimates

CPG Social media marketing spend has surged over the years, but falls short of estimates

1y Al Roberts
Behavioral targeting is coming to Snapchat

CPG Behavioral targeting is coming to Snapchat

1y Al Roberts
Three exceptional examples of local social media campaigns

Local Three exceptional examples of local social media campaigns

1y Harsh Agrawal
American Apparel: driving customer centricity in an omnichannel world

Analytics American Apparel: driving customer centricity in an omnichannel world

1y Sophie Loras
How to manage Facebook pages for a multi-location business

Local How to manage Facebook pages for a multi-location business

1y Tereza Litsa
How brands in Hong Kong are cashing in on Pokémon GO

Asia How brands in Hong Kong are cashing in on Pokémon GO

1y Sophie Loras
Verizon acquires Yahoo's operating business for $4.8 billion

Agency Spotlight Verizon acquires Yahoo's operating business for $4.8 billion

1y Sophie Loras