Facebook accounted for almost 15 percent of all U.K. pageviews in September, according to data from Hitwise.
Although the social network continues to trail Google in terms of unique visitors, it generated almost three times as many pageviews during the course of the month, with Google’s U.K. site attracting 5.8 percent of views, followed closely by eBay with a 5.5 percent share.
However, the overall market share of Google-owned sites — factoring in properties such as YouTube and its GMail product — is somewhat higher at 11.8 percent.
In addition, Hitwise reported that U.K. Internet visits to the Facebook site increased by 86.1 percent between September 2008 and September 2009, and accounted for 49.2 percent of U.K. visits to a social networking site during the month.
|Top 10 U.K. Web Sites by Share of Page Views, September 2009|
|Rank||Web Site||Share of page views (%)|
|5||Windows Live Mail||1.9|
|8||Yahoo U.K. & Ireland Mail||1.1|
|10||Google U.K. Image Search||0.9|
|Source: Experian Hitwise|
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