Facebook Is Confusing Its Advertisers

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Ok, this may be a bit of a cheap shot, but take a look at the above litany of complaints posted to Facebook’s latest status update directed to its advertisers. While certainly not representative of the collective opinion marketers hold about its ad products, the negativity and disorientation in evidence here does indicate the company has — at the very least — a significant communication breakdown with its advertisers. It’s also a big reason any online media seller that decides to scrap standard display ad formats and go it alone faces a tough challenge, however well intentioned.

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