Snapchat seems to be Facebook’s number one enemy these days. After taking down its first attempt to compete with Snapchat last month, the unpopular Poke app, Facebook is now working on a second message-sharing app in order to stay in the game.
But it seems the social network pressed send too soon as it accidentally released its new ephemeral messaging service, Slingshot, earlier this week and removed it shortly after. The brief look at the app shows that like Snapchat, Slingshot enables users to send photos and videos to their circle of friends. The similarities continue in that the messages disappear after they are viewed. However, unlike Snapchat, users can’t see their friends’ messages until they “sling” something back, according to the Los Angeles Times.
Since Facebook has already pulled the app, there aren’t many more details available about the product. However, a representative for the company tells TechCrunch that it is still working on Slingshot and the mobile app will be “ready soon.”
Facebook has seen Snapchat as a threat for a while now. In November of last year, they attempted to purchase the popular app, but the start-up rejected the all-cash acquisition offer, which was valued at more than $3 billion at the time.
Also in late 2012, about a year after Snapchat’s debut, Facebook launched a similar mobile app called Poke, where users could send disappearing messages, photos, and videos. But in May of this year, the company quietly withdrew Poke due to its poor performance.
In comparison, Snapchat is becoming more and more popular, particularly among young users. This May, they unveiled a text/video feature called Chat to help brands better communicate with consumers.
As of time of publishing, Facebook had not responded to ClickZ‘s request for information about Slingshot’s product road map.
Do you think Facebook can compete with the ever-popular Snapchat? Tell us in the comments below!
Snapchat image via Shutterstock.
What are some of the major developments that are likely to shape multi-channel marketing in 2017?
So what makes content go viral? And what makes people participate in these phenomena?
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?
Instagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemeral posts on direct messages.