Snapchat seems to be Facebook’s number one enemy these days. After taking down its first attempt to compete with Snapchat last month, the unpopular Poke app, Facebook is now working on a second message-sharing app in order to stay in the game.
But it seems the social network pressed send too soon as it accidentally released its new ephemeral messaging service, Slingshot, earlier this week and removed it shortly after. The brief look at the app shows that like Snapchat, Slingshot enables users to send photos and videos to their circle of friends. The similarities continue in that the messages disappear after they are viewed. However, unlike Snapchat, users can’t see their friends’ messages until they “sling” something back, according to the Los Angeles Times.
Since Facebook has already pulled the app, there aren’t many more details available about the product. However, a representative for the company tells TechCrunch that it is still working on Slingshot and the mobile app will be “ready soon.”
Facebook has seen Snapchat as a threat for a while now. In November of last year, they attempted to purchase the popular app, but the start-up rejected the all-cash acquisition offer, which was valued at more than $3 billion at the time.
Also in late 2012, about a year after Snapchat’s debut, Facebook launched a similar mobile app called Poke, where users could send disappearing messages, photos, and videos. But in May of this year, the company quietly withdrew Poke due to its poor performance.
In comparison, Snapchat is becoming more and more popular, particularly among young users. This May, they unveiled a text/video feature called Chat to help brands better communicate with consumers.
As of time of publishing, Facebook had not responded to ClickZ‘s request for information about Slingshot’s product road map.
Do you think Facebook can compete with the ever-popular Snapchat? Tell us in the comments below!
Snapchat image via Shutterstock.
There was an increased use of emojis in 2016 and Instagram was no exception. How do they affect engagement though?
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
What would we do without social media?
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.