Facebook’s latest redesign may help brands get better results from their spends on the social site. The Menlo Park, CA-based digital giant began rolling out a news feed iteration earlier this week that involves larger posts, including photos twice the size compared to before, a spokesperson told ClickZ.
The development affects how both consumer and brand posts are viewed, creating more visual share of the Facebook page whenever a message is published. As a result, sponsored stories ads, which began appearing in the news feed during December 2011, are clearly more prominent. (See McDonald’s example below.)
It remains to be seen if larger news feed ads will mean enhanced brand impressions and better click-through rates. But marketers will likely be intrigued by Facebook’s move, possibly encouraging them to look at their paid and earned media appearances on the site in a more positive light.
With 80% of brands believing they provide good social customer service but only 8% of customers agreeing, it is easy to see there is a disparity between perception and reality in this space.
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
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I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.