SocialSocial MediaFacebook News Feed Ads Get A Lot Bigger

Facebook News Feed Ads Get A Lot Bigger

Quietly rolled out redesign should please marketers.

Facebook’s latest redesign may help brands get better results from their spends on the social site. The Menlo Park, CA-based digital giant began rolling out a news feed iteration earlier this week that involves larger posts, including photos twice the size compared to before, a spokesperson told ClickZ.

The development affects how both consumer and brand posts are viewed, creating more visual share of the Facebook page whenever a message is published. As a result, sponsored stories ads, which began appearing in the news feed during December 2011, are clearly more prominent. (See McDonald’s example below.)

It remains to be seen if larger news feed ads will mean enhanced brand impressions and better click-through rates. But marketers will likely be intrigued by Facebook’s move, possibly encouraging them to look at their paid and earned media appearances on the site in a more positive light.

fb-newsfeed-ad-bigger

Related Articles

How can I tell if my social media strategy is generating results?

Social Media How can I tell if my social media strategy is generating results?

4d Tereza Litsa
Seeing the trees for the forest with paid social

Social & Community Seeing the trees for the forest with paid social

2m Mike O'Brien
A guide to five Facebook ad types that will reach your marketing objectives

Display Advertising A guide to five Facebook ad types that will reach your marketing objectives

3m Tereza Litsa
How to use Facebook Insights to track the success of your social strategy

Analytics How to use Facebook Insights to track the success of your social strategy

5m Tereza Litsa
Facebook goes after clickbait headlines - five tips to maintain reach

Content Marketing Facebook goes after clickbait headlines - five tips to maintain reach

6m Tereza Litsa
The best Facebook marketing strategies for 2017

Social The best Facebook marketing strategies for 2017

8m Tereza Litsa
How to use Facebook mobile ads as an "interest indicator" to drive conversions

Display Advertising How to use Facebook mobile ads as an "interest indicator" to drive conversions

8m Sana Ansari
What Facebook's big bet on AR means for brands

Mobile What Facebook's big bet on AR means for brands

8m Al Roberts