Automotive companies with a ton of Facebook pages are getting an assist from the digital giant, ClickZ News has learned. It is assigning consultants to brands like Aamco and Cottman Transmissions Systems, advising them on how to manage directory information and supplying other tactics to help generate leads for locations nationwide.
Facebook aims to “help our industry understand how Facebook can be utilized to increase sales,” said Derik Beck, director of new media at American Driveline Systems, which is the parent company for Aamco (800 franchises) and Cottman (80 franchises). The free consultation, he said, was recently offered to his company.
While attending SES New York last week, Beck and other marketers quizzed speakers from platforms like Bing and MomentFeed about how to optimize their social media pages for mobile search.
During one Q&A session, the topic took over the room as industry professionals were looking to solve pain points that come with coordinating branded and decentralized franchisees.
“We are trying to help our mom and pop shops,” explained Sara Resnick, an SEO specialist at 1-800-Flowers.com. “We are trying to do it one at a time in Google Places and eventually Bing and [other web sites]. We understand the importance of local.”
Beck said franchisors are ramping up on staffing to make sure information on location pages on Facebook, Google, and other business listing websites is accurate. “And if they are not, they must,” he said. “It is a necessity.”
Update: Facebook says the work it recently began doing with Beck’s company is representative of the social site’s general aim to help businesses. It hasn’t created a new team as part of the effort, the Menlo Park, CA-based company says.
There was an increased use of emojis in 2016 and Instagram was no exception. How do they affect engagement though?
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
What would we do without social media?
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.