Bonobos’ Facebook Offers campaign for Memorial Day is providing a glimpse into how the deals platform, which rolled out nationally three weeks ago, might perform for e-commerce marketers. The upscale men’s clothier launched a 30 percent off deal at noon ET yesterday, and 12,100 Facebook users have claimed the deal so far.
The New York-based company wasn’t available for comment, but it appears to be the retailer’s first Facebook Offer. The deal – good for swimsuits, casual shirts, and polos – has to be redeemed at Bobobos.com by end-of-day Memorial Day. If users tap the “Claim” button, they see a message stating that they’ll receive an email with redemption instructions.
Unlike Groupon, LivingSocial, and Google Offers, Facebook doesn’t take a sales cut for redeemed vouchers. The deals are distributed to an advertiser’s likes/fans in the news feed on the social site. When a Facebook user claims an Offer, his or her friends will see an ad in their news feed. The action will also post to a user’s Timeline.
Businesses have to pay to create greater distribution via Facebook Marketplace and Premium Ads or Sponsored Stories. The deals platform is also live in Turkey, Australia, New Zealand, Japan, and Singapore.
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.
As emojis take over the world, more brands are experimenting with them in an attempt to stay relevant. What’s the best way to do so and what should be avoided?
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consistency to succeed in your social efforts.