Right after Twitter unveiled its profile redesign this week, Facebook decided to display fewer ads that are bigger in size in its right-hand column.
According to a blog post, Facebook will use the same ad proportions in the redesign as those in its desktop News Feed ads. The new look will be visually consistent with the ads in News Feed.
Here’s how the new right-hand column ads will look:
“Previously, advertisers had to upload different creative assets to run ads on desktop News Feed and on the right column. Aligned with ads simplification, we are making it possible for advertisers to upload one image asset to run in either desktop News Feed or in the right-hand column,” a Facebook spokesperson tells ClickZ.
Another highlight of the update is that it will drive Facebook users to engage more with businesses. The company reveals that in early tests, the engagement from people who saw the new ads had tripled.
“With larger, more rich images, we expect this to make it easier to run campaigns, improve performance, and make for a better experience for people seeing ads,” Facebook says.
The new design will only be effective on desktops because the right-hand column isn’t visible on mobile devices.
Facebook will start rolling out the update later this month.
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.