Facebook Studio Gets A Makeover

Six-month-old Facebook Studio – which includes advertising case studies from 35 countries – now has a search box as well as better sorting functionalities, Facebook announced today. For example, according to the Palo Alto, CA-based company, if marketers want to view Facebook campaigns by automotive brands in the U.K., they can search and receive results for that criteria.

In Facebook-Studio.com’s first iteration, there was no search box for marketers to query terms and sort through the site’s nearly 300 case studies.

“Implementing search was probably the No. 1 request we’ve gotten in the last six months when communicating with marketers,” Jennifer Kattula, Facebook’s manager of agency marketing, told ClickZ News.

The homepage design and agency directory have also been revamped to make their features and interfaces easier to use, Kattula explained. “We took the education [aspects] on the site and pushed them up in the home page design because we could see they were bringing a lot of value to the community,” she said. “And we moved other less-popular modules down.”

An RSS feed option has also been added to the site, Kattula said, because “we want [Facebook Studio] to be a one-stop shop.”

Evolution Bureau spearheaded Facebook Studio’s makeover, continuing the digital agency’s 13-month-old partnership with the social giant that centers on the project. Stephen Goldblatt, executive creative director at the San Francisco-based firm, said the redesign focuses on making site navigation more streamlined for busy marketers.

“To this point, we are also collapsing the Gallery and the Spotlight sections,” he said in an email to ClickZ. “So, all the work lives in one place now for easier access to find what you are searching for.”

Generally speaking, the platform has been designed for agencies, brand managers, and creatives to share ideas about what works vs. what doesn’t on Facebook. Marketers can register at Facebook-Studio.com and then post their work. Kattula said incomplete or less-than-stellar submissions can be rejected by the site’s curators.

“We’ve seen 100 case studies submitted per month,” she said. “We want everything up there to represent good work.”

Also announced today were the inaugural Facebook Studio Awards, which have a Dec. 31 deadline. Kattula said submissions must be social in nature, include the Facebook platform, involve integrating other media, and entail reasonably large scale/reach.

Meanwhile, in addition to the number of countries – once again, 35 – using the platform, Facebook gave out the following usage stats for Facebook-Studio.com:

– 75 percent of page views have been for browsing agency-submitted work.

– A third of visitors spend more than five minutes on the site, and over 20 percent spend 10-plus minutes.

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