Facebook’s search box could become home to a new form of advertising known as Sponsored Results.
The ads would appear alongside Facebook’s organic results when users conduct searches for specific pages or places (rather than keywords, ala Google AdWords) on the social network. No word yet on if or when the ads will launch to a larger audience.
Testing began last week. Ads will be sold on a cost-per-click basis and will only appear in Facebook’s search typeahead, not on a search results page.
TechCrunch was first to report the Sponsored Results test. Facebook later confirmed its existence.
“We are currently testing a feature that surfaces sponsored results along with the organic results when people are looking for things on Facebook,” according to a Facebook spokesperson. “We try to show people apps and pages they’ll be most interested in.”
News of the new ads has some speculating whether this will hurt the relevance of Facebook’s search results. Others have noted that Facebook search is more targeted toward finding specific people, places, or apps, whereas Google search is more about discovery.
This article was originally published on http://searchenginewatch.com/sew/news/2193976/facebook-tests-sponsored-results-in-search-bar.
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.