Facebook is testing a feature on its self-serve platform that instantly suggests ad copy and images from a landing page – a development first spotted by German blogger Jens Wiese. While Facebook was mum when asked if the test is limited to Germany, the initiative clearly represents the social site attempting to make ad buying quicker and easier for interested parties.
After ad buyers enter a campaign’s URL, they see a “Suggest an Ad” button. If they click, it builds an ad for them with text and images (pictured below). From there, they can go to Facebook’s profile-targeting modules and eventually on to the site’s equivalent of a checkout process before the ad runs.
Annie Ta, spokesperson for the Palo Alto, CA-based company, confirmed a tool that makes Facebook.com ad placement mechanically simpler was in trial phase. “We’re currently testing a feature that helps streamline the ad creation process,” she said. “We have no further details to share at this time, as this is still just a test.”
Even the slightest percentage uptick in ad buys could mean an attractive revenue increase for the company, which is reportedly doing tens of millions of dollars in ad sales every week.
Follow Christopher Heine on Twitter at @ChrisClickZ.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.