Facebook to Acquire Friendfeed

Facebook has agreed to buy online sharing service FriendFeed. In separate announcements, the companies said FriendFeed’s 12 employees will join Facebook’s staff and the companies will work to bring FriendFeed’s capabilities into the Facebook use experience.

While the marketing implications of the transaction are limited for the moment, the move is potentially interesting for advertisers in that it means Facebook is establishing a toehold outside its namesake service. FriendFeed allows users to track activity and share information with friends on a range of platforms, including blogs, Twitter, flickr and other such services.

FriendFeed’s four founders will all take senior roles at Facebook.

Related reading