Facebook to Eclipse $5 Billion in Ad Sales in 2012
Researchers agree the social giant is beating Google for display market share.
With Facebook poised to expand its advertising initiatives in 2012, a prediction from Enders Analysis that the digital giant will reach $5.3 billion in display advertising next year seems about right. According to eMarketer, Facebook’s display ad revenue will total $3.8 billion at this year’s end, representing a 104 percent growth compared to 2010.
Utilizing both researchers’ numbers suggests Facebook ad sales will jump 39 percent year over year by the end of 2012. Enders and eMarketer give Facebook the title of No. 1 display advertising seller over Google.
London-based Enders prognosticates Google will pull in $2.5 billion in display ads during 2012, not including search dollars. With search in the mix, Enders says the Mountain View, CA-based online giant has been selling more advertising than any other player and will continue to do so next year.
But not without Facebook continuing to up its advertising game. During 2012, the Palo Alto, CA-based company plans to increase the reach of its Sponsored Stories ad units while reportedly also entering the mobile advertising fray.
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
Voice commerce, or conversational commerce, is a m... Download Now
Every year the mobile market continues to grow and... Download Now
Encourage collaboration, maximize efficiency, and improve the quality of ideas generated… Read more
Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...View resource
Google’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...View article
Jean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as...View article
Abhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...View article
With Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...View article
Amazon's star is in the ascendancy, thanks to the company's ability to evolve along with customers' behaviors and expectations. As ecommerce grows in ...View article
Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...View article
What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...View article
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...View article