Facebook to Eclipse $5 Billion in Ad Sales in 2012

Researchers agree the social giant is beating Google for display market share.

With Facebook poised to expand its advertising initiatives in 2012, a prediction from Enders Analysis that the digital giant will reach $5.3 billion in display advertising next year seems about right. According to eMarketer, Facebook’s display ad revenue will total $3.8 billion at this year’s end, representing a 104 percent growth compared to 2010.

Utilizing both researchers’ numbers suggests Facebook ad sales will jump 39 percent year over year by the end of 2012. Enders and eMarketer give Facebook the title of No. 1 display advertising seller over Google.

London-based Enders prognosticates Google will pull in $2.5 billion in display ads during 2012, not including search dollars. With search in the mix, Enders says the Mountain View, CA-based online giant has been selling more advertising than any other player and will continue to do so next year.

But not without Facebook continuing to up its advertising game. During 2012, the Palo Alto, CA-based company plans to increase the reach of its Sponsored Stories ad units while reportedly also entering the mobile advertising fray.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

3m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource