More NewsFamily-Friendly In-Game Ads

Family-Friendly In-Game Ads

Can cutting-edge advertising and Christian values coexist? They do in a new deal between Left Behind Games, which creates PC games based on the popular "Left Behind" book series, and in-game ad firm Double Fusion

left_behind_left_logo.jpgCan cutting-edge advertising and Christian values coexist? They do in a new deal between Left Behind Games, which creates PC games based on the popular “Left Behind” book series, and in-game ad firm Double Fusion. The deal has Double Fusion serving and selling ads which will appear on billboards in the game’s New York City location. Product placements are also a part of the agreement. The “Left Behind” books and games take place in a post-Apocalyptic world.

“We love the idea of the video screens in Times Square displaying current advertising, actually contributing to the realism that gamers expect to see in a pseudo-futuristic New York City,” said Troy Lyndon, CEO and co-founder of Left Behind Games, in the press release. “We selected Double Fusion because of their relationships with ad agencies worldwide, advertising industry knowledge and because of their willingness to make a commitment to support our family-friendly views when choosing advertisers.”

So if your product doesn’t philosophically fit into car-stealing shoot-em-up games, here’s an alternative.

Press release is here

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts