Profile marketing company Engage Technologies Inc. signed a deal with video site FasTV.com to target its video offerings to site visitors based on their interests, creating an experience unique to each viewer.
FasTV.com will use Engage’s Accipiter AdManager online advertising delivery and management software conjunction with Engage Precision Profiling technology. Financial arrangements were not disclosed.
Engage maintains a database of 30 million anonymous consumer interest profiles.
Engage will enable FasTV.com to personalize Web content, banner advertisements, special offers/promotions and tailor special advertisements based on profiles of the site’s repeat visitors.
“Our precision profiling will help FasTV enhance their viewer’s visits to the site each and every time,” said Paul Schaut, president and CEO of Engage. “By being able to better target their users, FasTV will experience more yield on their marketing approach.”
FasTV.com allows consumers and business viewers to search for and see current and archived video clips from TV and video programming for free. Categories include news, sports, business, entertainment and lifestyle; content partners include CNN, CNNfn, Bloomberg, New Line Cinema, Reuters, the American Film Institute and the American Medical Association.
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