The changes at the top of FCBi, Foote Cone & Belding’s interactive, direct and CRM unit, keep coming. The organization has named Pam Larrick as its chairman and CEO, a newly created position, just weeks after it brought aboard a new managing director.
Larrick joins FCBi from fellow Interpublic Group company MRM Partners. At that agency, which is McCann Worldgroup’s relationship marketing arm, Larrick served as chairman. She had been CEO also, until being replaced last August by Reuben Hendell. In her 10 years at the company, she had also held the titles of president, chief operating officer worldwide, and regional director for North America.
In her new gig, Larrick will report directly to FCB Chairman Brendan Ryan.
The new chairman and CEO’s strength and experience appears to be concentrated in direct and relationship marketing, rather than interactive. Under her leadership, MRM Partners racked up a pile of Direct Marketing Association ECHO Awards and was one of two agencies assigned the Microsoft CRM global account in 2004.
Larrick’s appointment follows on the heels of the mid-December hire of EVP and Managing Director Hyo Yeon, who had most recently worked on the Coca Cola business at the Rockwell Group’s Studio Red.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more