Motorola has handed its digital and customer relationship marketing business to FCBi. Wunderman was incumbent on the account, which was awarded after a review of multiple agencies.
The business will be run out of the New York office of FCBi, a division of Interpublic’s Foote Cone & Belding Worldwide. Pam Larrick, CEO of FCBi Worldwide, will lead the new global assignment.
The win is a slight consolation for Interpublic, which was hit yesterday with the loss of General Motors’ $3.8 billion U.S. media account.
“Motorola chose FCBi for their quality and creativity,” said Benjamin Hill, Motorola’s senior director of global Web marketing, in a statement. “Solidifying our brand presence on the Web will continue to drive our vision of seamless mobility.”
Motorola’s global digital marketing spend is in the realm of $100 million, and this assignment is thought to be worth close to that sum.
Motorola’s traditional agency of record is WPP Group’s Ogilvy & Mather.
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