More NewsFCBi Wins Motorola Digital Marketing

FCBi Wins Motorola Digital Marketing

Wunderman was incumbent on the account, which was awarded after a formal review.

Motorola has handed its digital and customer relationship marketing business to FCBi. Wunderman was incumbent on the account, which was awarded after a review of multiple agencies.

The business will be run out of the New York office of FCBi, a division of Interpublic’s Foote Cone & Belding Worldwide. Pam Larrick, CEO of FCBi Worldwide, will lead the new global assignment.

The win is a slight consolation for Interpublic, which was hit yesterday with the loss of General Motors’ $3.8 billion U.S. media account.

“Motorola chose FCBi for their quality and creativity,” said Benjamin Hill, Motorola’s senior director of global Web marketing, in a statement. “Solidifying our brand presence on the Web will continue to drive our vision of seamless mobility.”

Motorola’s global digital marketing spend is in the realm of $100 million, and this assignment is thought to be worth close to that sum.

Motorola’s traditional agency of record is WPP Group’s Ogilvy & Mather.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts