More NewsFebruary Goes Out with a Ringtone

February Goes Out with a Ringtone

No fewer than four big media brands –- News Corp., MTV Networks, GQ and CBS –- announced new mobile distribution plans today

No fewer than four big media brands –- News Corp., MTV Networks, GQ and CBS –- announced new mobile distribution plans today. Most of the offerings are subscription-based, but it’s worth noting the proliferation of interest in piping content to phones.

MTV Networks will deliver TV clips from its MTV, VH1, CMT and Comedy Central to Sprint subscribers who pony up $5.95. Similarly, CBS will offer mobile news alerts and a video service, respectively titled “CBS News TO GO” and “ET TO GO,” for $.99 and $3.99.

News Corp. has a new mobile content bodega called Mobizzo, and the Times has the story. It’s mainly on the e-commerce side, pushing ringtones and graphics for mobile handsets.

GQ is meanwhile launching a mobile extension, which appears to lack any editorial meat whatsoever. Marketers send offers and promotions directly to the phones of those who opt in, though a Conde Nast spokesperson told me the company would evaluate the viability of distributing actual content to mobile subscribers.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts