Federated Media has acquired Foodbuzz, a blog network that includes Serious Eats and Bakerella. Terms of the deal were not disclosed.
Foodbuzz is the second acquisition for FM this month following its purchase of Big Tent, a social-networking platform that allows women to form groups based on common interest. In August, it struck a marketing deal with blogging network Clever Girls Collective. It also bought semantic search technology from TextDigger that same month.
The deals allow FM to expand its network further beyond its original tech/guys focus into parents and, specifically, women. Foodbuzz maintans relationships with more than 4,400 food bloggers, giving it a reach of 14 million unique users a month, according to FM.
FM enjoys a familiar relationship with Foodbuzz, having worked with Serious Eats and Bakerella since 2009.
Correction: An earlier version of this story said the Foodbuzz deal marked an expansion into a new vertical. In fact, FM had an existing relationship with two Foodbuzz sites.
Online reputation is important for every business and social media has escalated this need. How can you filter the noise to maintain ... read more
A digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More ... read more
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more