To push its new One Rate flat-rate shipping service this holiday season, courier delivery services company FedEx has launched a multimedia campaign that includes the brand’s first Vine videos.
The Vines include two packages with holiday themes. One package is to refs from coaches with the message, “Ship it all using #FedEx #OneRate, so now you can see what’s actually happening on the field!” The other is to a kid from mom with the message, “So you have everything you need for your 1st #Thanksgiving, thanks to #FedEx #OneRate. And Mom.”
The multimedia effort also includes TV and print and the tagline, “Introducing FedEx One Rate. Simple, flat-rate shipping with the reliability of FedEx.”
One TV spot on YouTube, Cozies, has about 25,000 views as of December 4. The cozies were knit by the winner of FedEx’s small business grant contest, Darn Good Yarn, according to a rep for creative agency BBDO NY, which created the work.
The rep also says FedEx’s new One Rate shipping service offers “a simple, predictable, flat-rate shipping option for express packages.”
FedEx has 767,000 Facebook fans and 153,000 Twitter followers. The brand is also using the hashtag #OneRate to push the promotion.
A FedEx rep did not respond to requests for comment.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.