TV owners who rely on analog sets for over-the-air programming will get an assist to move into the digital era and avoid losing service.
Starting today, consumers can apply to the National Telecommunications and Information Administration to obtain a $40 coupon for the purchase of a digital converter box. Each household can obtain up to two coupons for two boxes, on a first-come, first-served basis.
Digital television holds the promise of providing enhanced programming and increased interactive capabilities for content providers and advertisers.
On February 17, 2009, television broadcast stations are required by law to cease using analog formats and switch to digital.
Consumers who don’t want to go through the trouble of adding a converter box have three options: purchase a television with a digital tuner, subscribe to cable or satellite TV service, or permanently disconnect the tube.
Up to 33.5 million coupons will be available under the $1.5 billion federally funded program. Last year, Consumers Union warned that the program would be under funded and intentionally difficult for consumers to use.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.