What’s up with the FeedBurner ad network? Some signs point to kaput. Word has it Google, which bought FeedBurner last year, will officially make the switch to AdSense network ads. As noted by the RSS feed firm in May, “we’ll be rolling out AdSense for feeds to a small group of publishers, in anticipation of a full launch to all FeedBurner and AdSense publishers ‘coming soon’.”
And who knew “chocolaty goodness” was a side effect of Google integration? The May post continued, “And, this is just the beginning of the chocolaty goodness that will come from ongoing integration effort with Google – there are many more ‘things’ and ‘stuff’ yet to come….”
When I requested confirmation from Google, a spokesperson pointed me to the post, noting, “We have nothing to announce at this time.”
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With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.