Feedburner Blazing New Trails

A couple of interesting tidbits from Feedburner today. First, the feed management company has signed Reuters as a client, meaning the news company will be able to better track readership of its feeds in the U.S., U.K., and Japan. Reuters will also be able to sell ads into its feeds, which will be trafficked and tracked through Feedburner’s system. Needless to say it’s a big client win for Feedburner, and it shows Reuters is taking RSS distribution seriously.

Feedburner is also releasing new functionality called “FeedFlare,” a sort of module that allows publishers to add Web services — from del.icio.us, Technorati, etc. — to their feed items. It’s starting with the two services I mentioned above, but Feedburner is releasing an open API for FeedFlare, to encourage developers to build applications that work with it.

BTW, these announcements come in conjunction with the Syndicate conference, which I’ll be attending. Hope to see some readers there.