In a move that has implications for corporate bloggers, blog publishers and blog advertisers, RSS feed management company FeedBurner will today announce the purchase of Blogbeat, a blog measurement firm. The companies aren’t disclosing the financial terms of the deal. FeedBurner plans to integrate the Blogbeat analytics platform into its own free feed measurement system by the fourth quarter of 2006. Next year, the combined company will begin to offer fee-based services.
Interesting to see FeedBurner, which has played exclusively in the feed space up until now, get into blog metrics. It makes sense in some ways, in that the same marketing person is likely to have responsibility for feeds and the blog. However, you’d think most larger publishers would already have blog analytics as part of their overall Web analytics platform.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more