Consumers evidently like to keep their brand interactions low key. Just 17 percent of respondents to a recent study said they share brand experiences and news stories with others on Facebook. And only 13 percent stated they post messages about brands that they like.
The research was conducted by email services provider Constant Contact and research firm Chadwick Martin Bailey, surveying 1,491 adults nationwide online last winter.
Among its other findings: Users most often like brands because they are a customer (58 percent) or they want a promotion (57 percent). And 77 percent of respodents said their normal way of interacting with companies is by reading brands’ posts and updates.
Additionally, about half (51 percent) of Facebook users said they were more likely to purchase from a brand after “liking” it on the social site. Slightly more (56 percent) said they are more likely to recommend a brand to friends after liking it on Facebook.
Seventy-eight percent of consumers who like companies said they do so with fewer than 10 brands. The joint study also revealed that 76 percent of the surveyed had never unliked a brand on Facebook.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.