Fidelity on Amazon

In yet another sign that Amazon isn't so much a retail site as a shopping portal, the company has signed a marketing deal with Fidelity Investments

fidelitylogo.gifIn yet another sign that Amazon isn’t so much a retail site as a shopping portal, the company has signed a marketing deal with Fidelity Investments. Under the terms of the agreement, Fidelity gets to be lead sponsor of a new financial services “store” on Amazon and it gets “advertising throughout the Amazon site,” according to Fidelity.

Fidelity gets its own content area and a “plog” where it’ll presumably show off its financial know-how.

I understand how Amazon gets plenty of traffic and all, but do people really go there shopping for financial services? Maybe there’ll be display ads in areas where people are looking at financially-oriented books or something.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource